MJCCA Book Fest: Benyamin Cohen, The Einstein Effect

The 32nd Edition of the Book Festival of the MJCCA Presents Benyamin Cohen, The Einstein Effect: How the World’s Favorite Genius Got into Our Cars, Our Bathrooms, and Our Minds

In Conversation with Rodney Ho, Atlanta Journal-Constitution Entertainment Editor

Author Talk, Q & A & Book Signing

Former Atlantan, award-winning author, and journalist Benyamin Cohen has a bizarre side hustle as the manager of Albert Einstein’s official social media accounts, which have 20 million followers―more than most living celebrities. (Einstein has more Facebook fans than Tom Hanks!) According to Cohen, Einstein’s influence is seen in much of the technology we use every day: GPS, remote controls, weather forecasts, and even toothpaste. But it’s not just his scientific discoveries that continue to shape our world. His legacy underpins the search for aliens, the rescue of refugees, the invention of time machines, and the debunking of fake news. Cohen embarks on a global quest to unearth Einstein ongoing relevance. Along the way, he meets scientists and celebrities, speaks to dozens with the last name Einstein (including two rabbis), and even tracks down the brain of Einstein, stolen from his body during the autopsy. Cohen shows us the myriad ways the Nobel Prize winner’s influence is still with us, giving an in-depth – and often hilarious – look at the world’s favorite genius like you’ve never seen him before.

ABOUT THE AUTHOR

Benyamin Cohen manages the official social media accounts of Albert Einstein. He is the News Director of the Forward and was the founding editor of both Jewsweek and American Jewish Life magazine. He is the co-host of the “That Jewish News Show” podcast. He is based in Morgantown, West Virginia, where he lives with his wife, three dogs, and a flock of chickens known as the Co-Hens.

ABOUT THE MODERATOR

Rodney Ho is a reporter who covers radio and television at The Atlanta Journal-Constitution. He has also worked for The Wall Street Journal and The New York Times. 

Books will be available for purchase on the day of the event from our partner bookseller, A Cappella Books!