In spite of the recent cold weather, spring is almost upon us here in Atlanta and with it, peak home buying season. If you are thinking about selling your home now is the time to start getting everything in order so that your home will look its best and garner the best possible price. For most people, their home is the biggest investment they will ever make so it is important that you present it in a way that will be appealing to potential buyers. Homebuyers fall into two major categories, pragmatic and emotional and you need to appeal to both sides of the equation to maximize the return on your investment.
The pragmatic buyer is going to be looking for value and it is here that you will need to focus on most of the traditional things one does to get a house ready to go on the market. Does your house need a new roof? An updated kitchen? Are there basic repairs that need to be made? Consult with the experts at The Sonenshine Team to make the best use of your funds. Not every change that could be made will have a good ROI so let us help guide you through the process. Of course, it is also important that your home have a deep cleaning and that you declutter as much as possible to make things look neat and tidy. Realizing that you put a lot of yourself into your home it is important to start thinking about taking some of your personal tastes out of the equation. Funky wall colors? Paint over them with something neutral. Unusual works of art? Maybe time to put them in storage. The goal is to get buyers to imagine themselves in the home as much as possible so you will need to reduce your own imprint on the home, even if that proves to be a painful process.
The majority of homebuyers, particularly for higher-end homes will tend to fall more into the “emotional” category. They need to be able to see and feel themselves living in your house. As a hardheaded realist, you will understand this fact and be willing to put some extra money toward luxury staging items. You are not just selling a house you are also selling a lifestyle and those fancy extra touches may be just what is needed to close the deal! Items such as bath salts, luxurious towels, beautiful accent pieces, and artfully arranged décor may be the clincher for someone looking at your home. The psychology of home buying is such that people want to aspire to have and be more than they already are, this factor can be clearly seen in the value that people place in brand names over their generic counterparts. Staging your home correctly can make all the difference in separating your home from the crowd. At The Sonenshine Team, we are the experts in establishing just the right luxury brand for your home. We offer free staging to our clients and can refer you to the right contractor to get your home ready for the market. Call or email us today and we can work together to get maximum value for your property!
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