Purim in Atlanta is synonymous with the Annual Atlanta Purim Parade & Festival, and the forecast looks good for this year’s festivities with sunny skies this Sunday. Each year, families from all around the metro Atlanta Jewish community descend upon Toco Hills for an afternoon of Purim fun, and at Beth Jacob, we’re gathering costumes, decorating floats, and preparing the grounds for this well-loved celebration. 

Stilt Walker Juggler and Floats

The parade time is an hour later this year, with a start time of 12:00pm to better accommodate families joining after Hebrew school, and the carnival will continue from 12:30 – 3:30pm. Costumed characters, a stilt walker and jugglers, and musicians will be seen walking up and down Lavista adding to the merriment. Decorated floats representing local day schools, synagogues, organizations and businesses will make their way from the Toco Hills Shopping Center to the Beth Jacob Synagogue campus where the carnival will commence. 


With the childhood nostalgia of a carnival that’s been running for 31 years, you can expect to enjoy your favorite rides: swings, turbo tubs, a 20-foot slide, and a pirate ship. Kids and adults alike will enjoy our two new activities: inflatable ax-throwing and horse derby races! There will be a soft toddler-friendly play area, a petting zoo, pony rides, balloon art, sand art, face painting, bubble fun, and bounce house to ensure fun for all ages! Stop by the photo booth and get decked out in their fun accessories to capture a memory of this awesome afternoon! All festival activities will be outdoors, utilizing the front, back, and side lots of Beth Jacob’s campus, so be sure to park on side streets in the neighborhood (and keep in mind Lavista will be closed at 11:50am)Kids on Pirate Ship.

When all that activity leaves you hungry for lunch, visit the food vendors (Kosher Gourmet, Adama Falafel Truck and Formaggio Mio), as well as Ali’s cookies, hamentaschen, and an ice cream truck to treat yourself and your family. Chai Lifeline, a national organization that supports families living with serious illness or loss, will be spinning Cotton Cravings cotton candy, and there will be pre-packaged tubs for those who want to grab and go!  

Boys at PPF

This year, we’re offering unlimited ride bracelets for $40 each, which includes mechanical rides, petting zoo, pony rides, all bounce houses, sand art, Topplin Tots, and face painting. You can pre-purchase tickets online to avoid the lines, or stop by one of three ticket booths at the festival to pick up tickets or all you can ride bracelets. 

Kids at Petting Zoo

We look forward to seeing you all this Sunday, February 26! Look for the signs, flags, and rides and join us as we celebrate this joyous month of Adar and a pre-Purim celebration with the Atlanta Jewish community. 

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