The 35th Edition of the Book Festival of the MJCCA Presents Alyssa Rosenheck, White. Blonde. Jew: A Call to End Extremism, Speak Up, and Reclaim Center.
In conversation with State Representative Esther Panitch
Author Talk, Q & A & Book Signing
They used these words to shame her: White. Blonde. Jew. She turned them into the title of her book—and a movement.
In an age of curated silence, false virtue, and weaponized identity, Alyssa Rosenheck refused to shrink. White. Blonde. Jew. is a brave cultural and political narrative for anyone ready to speak truth, reclaim moral clarity, and lead with values that won’t bend.
After being targeted with antisemitic threats, sidelined by literary gatekeepers, and erased by movements claiming to fight for justice, Rosenheck—a purpose-driven creative—refused to bow. She traveled to the Gaza envelope, met with foreign ambassadors and local legislators, and interviewed combat heroes, hostages, and families who didn’t allow grief to turn into silence. Through war zones and culture wars, she’s remained steady, encouraging readers to turn pain into purpose, judgment into dialogue, and silence into a clear, unwavering voice.
This is more than a book—it’s armor for the soul and a roadmap for those who stand their ground.
ABOUT THE AUTHOR
Alyssa Rosenheck is a bestselling author, advocate, and one of Architectural Digest’s Top 50 Interior and Architectural Photographers in the United States. Her debut book, The New Southern Style, reframed creativity as a vehicle for resilience, courage, and connection—revealing how art has the power to humanize our differences and remind us of our shared humanity. In her forthcoming title, White. Blonde. Jew., she took the words used against her and made them her newest title.
Beyond her creative career, Alyssa is a leading voice in the fight against antisemitism and a fearless advocate for Israel. She was honored with the 2025 Hero Against Hate award by the ADL and is a founding member of Artists Against Antisemitism. Since October 7th, she has traveled to Israel multiple times as a post-war delegate, participated in the UN Global Summit with the AJC, and collaborates closely with organizations including the AJC, ADL, StandWithUs, Consulate General of Israel to the Southeastern United States, and CUFI.
Books will be available for purchase on the evening of the event from our partner bookseller, A Cappella Books!
All sales are final. Tickets are non-refundable.
+ More... - Less...5342 Tilly Mill Rd
Atlanta, GA 30338
$26.50 Community $25.00 + $1.50 Service Fee
$43.50 Ticket + Book $42.00 + $1.50 Service Fee
