JBN Adventures In Marketing

Join us for JBN’s Kick Off Networking and Dinner Event!

With Joel Babbit CEO of NARRATIVE CONTENT GROUP, one of the nation’s leading content marketing companies.

Founded in 2009 by Joel and Rolling Stones keyboardist Chuck Leavell, Narrative’s equity partners include CNN and Discovery Communications and its flagship property – MOTHER NATURE NETWORK (MNN.COM) – is the most visited for-profit website in the world out of the over 3500 ranked in Alexa’s Environmental Category. In addition to producing and publishing content for its own sites, Narrative has also partnered on content related programs with many of the world’s leading brands — including Ford, Newman’s Own, Delta Airlines, Walmart, MillerCoors, Mercedes, GE, Georgia-Pacific, Bayer, Southern Company, AFLAC, Coca-Cola, United Rentals, Subway, and many others.

Prior to launching NARRATIVE, Joel spent over 30 years in the advertising and public relations industry. He began his career at McCann-Erickson, where he worked on The Coca-Cola Company account and was a co-founder of Babbit & Reiman Advertising (acquired by Gold Greenlees Trott) and 360 (acquired by WPP’s Grey Global Group). He also previously served as President of WPP’s GCI Group and Executive Vice President of Chiat/Day. Following Atlanta’s selection as host of the 1996 Olympic Games, Joel took a leave of absence from the private sector and was appointed the City’s first Chief Marketing and Communications Officer and a member of Mayor Maynard Jackson’s cabinet.

He has been active in numerous civic and non-profit organizations including Young Presidents Organization, The CDC Foundation Board of Visitors, Management Executive Society, GCAPP, The Atlanta History Center, and The Anti-Defamation League. He is a Director of Primerica (NYSE: PRI), GreenSky (NASDQ: GSKY), and The National Health Museum. In 1992, Joel received the John Drewry Award for Distinguished Achievement in Journalism and was an Ernst & Young Entrepreneur of the Year Finalist in 1997. In 2015, he was awarded The John Holliman Lifetime Achievement Award by his alma mater – The University of Georgia’s Henry Grady School Of Journalism.